Wednesday, March 01, 2006
Disneyland doesn't have an 'R' in it.
After a 46 year history without it, in 2001 the marketing geniuses that gave us DCA decreed that any use of the word ‘Disneyland’ in any media from that point on would have to carry the ‘R’ registered trademark symbol.
Gone were the days when Disneyland was indeed a special and unique magical little park that stood alone. Now it’s just another brand name – not that it wasn’t before – but now it is proclaimed as such to all, and the little ‘R’ follows its name just like the Disneyland Resort and the California Adventure Park. It serves to remind us that it is just another part of the holdings of a giant corporation, just in case we forget.
Guess what folks, it doesn’t need it and never did. Lose the ‘R’ and get a little piece of the magic back.